Privacy Policy
1. Introduction
Dirty Dogs Huyton (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, share, and protect your personal information when you use our services—whether via our website (dirtydoghuyton.co.uk), social media, or in person at our home-based grooming salon in Huyton, Liverpool (L36) (dirtydoghuyton.co.uk).
We are the data controller, meaning we decide why and how your personal data is processed.
2. What Personal Data We Collect
We may collect the following types of personal data:
Contact & identity details: your name, email address, phone number, address, dog’s name/breed/age.
Appointment and service details: grooming preferences, history, notes regarding temperament, behaviour, or any care requirements.
Booking and payment information, if applicable.
Website usage data: IP address, browser type, device information, pages visited, time spent—collected through cookies or analytics tools (dirtydogmobilewash.co.uk, Dir
ty Dog Farm).
3. How We Use Your Personal Data
We use your data for the following purposes:
To book and manage appointments, including communicating about your dog’s grooming.
To provide services tailored to your dog’s needs (e.g., breed, age, behaviour).
To send reminders, updates, or notifications relevant to your appointments.
To send marketing materials, offers, or news—only if you have opted in.
To maintain our accounts and records for legal, tax, or administrative purposes.
To analyze website performance and improve user experience (through anonymized usage data) (dirtydogmobilewash.co.uk).
4. Legal Basis for Processing Your Data
Under UK GDPR, we rely on the following lawful bases:
Contractual necessity: for booking and delivering grooming services.
Legitimate interests: to manage our business and communicate with you.
Consent: if you opt-in to receive marketing or promotional materials; you can withdraw consent at any time.
Legal obligation: to comply with accounting or business record-keeping requirements.
5. Sharing Your Personal Data
We will not share your personal data with third parties, except when necessary for:
Service providers (e.g., payment processors or booking software) who act on our instructions and keep your data secure.
Legal authorities if required by law (e.g., responding to a court order or suspicion of unlawful activity) (dirtydog.com, Dirty Dog Farm).
6. Data Retention
We retain your personal data only as long as is necessary:
Service records and grooming history: retained while you remain a regular client and for up to [e.g., 3 years]after your last appointment.
Marketing preferences: until you withdraw consent.
Legal and accounting documents: kept for durations required by UK law (typically 6 years for tax purposes).
7. Cookies & Website Usage
Our website uses cookies and similar technologies to improve functionality, performance, and your experience. You can disable these through your browser settings, though some features may become inaccessible (dirtydogmobilewash.co.uk, Dir
8. Your Rights
Under data protection law, you have the following rights:
Request access to the personal data we hold about you.
Ask for correction or deletion of inaccurate or outdated information.
Object to or restrict our processing of your data (where lawful).
Request portability of your data (structured format) where applicable.
Withdraw consent for marketing at any time.
To exercise these rights, please contact us at info@dirtydoghuyton.co.uk
9. International Transfers
We do not transfer your personal data outside the UK or the European Economic Area (EEA). Any third-party processors we use are based in the UK or EEA unless otherwise stated.
10. Automated Decision-Making
We do not use automated decision-making or profiling that has legal or significant effects on you.
11. Changes to This Policy
We may update this privacy policy from time to time. The “Effective Date” at the top will indicate when changes take effect. We recommend revisiting this page occasionally for updates.
12. Contact & Complaints
If you have any questions or concerns about this policy or how we handle your data, please contact